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Simrit's 5AM Morning Routine
Behind the BrandMay 20, 2025· 5 min read

Simrit's 5AM Morning Routine

SD

Simrit Duwal

Co-Founder & Creative Director

People ask me what inspired Lucia Clothing. The honest answer is: four years of frustrating mornings.

I wake up at 5AM. I train six days a week — a mix of lifting, yoga, and the occasional 6K run when the LA air is still cool and quiet. Getting dressed for a workout at 5AM is a ritual I take seriously.

For years, that ritual was also a source of constant low-level frustration. Leggings that rolled down during deadlifts. Sports bras with cups that folded mid-set. Fabrics that felt amazing for the first fifteen minutes then turned clammy. Products photographed to look incredible and arrived feeling disposable.

I would spend ten minutes before every workout pulling up waistbands and adjusting straps. That is not a small thing. When you train at 5AM in the dark and you have about forty-five minutes before you need to start your day, those ten minutes matter.

The routine now looks like this: alarm at 4:50AM, coffee brewing while I change, out the door by 5:10AM. No adjusting. No re-tying. No opacity anxiety when the sun comes up. That is what Lucia is for.

Every product decision we make comes from that same simple question: would this slow me down at 5AM? If the answer is yes for any reason — fabric, fit, waistband, seam placement — we go back and fix it.

The best activewear is the kind you never have to think about. That is the only brief I gave myself when I started sketching. Everything else followed from there.

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